THE SMOKE GODPULL UP N CHILL
INVESTOR DECK · PULL UP N CHILL & THE SMOKE GOD

Seven divisions.
One brand.

Pull Up N Chill and The Smoke God bring media, BBQ products, merchandise, events and a touring platform together across 12 markets.

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THE FOUNDER

Sean Kiez, founder of Pull Up N Chill and The Smoke God
Sean KiezFOUNDER
PULL UP N CHILL & THE SMOKE GOD

One founder.
Seven divisions. One brand.

Sean Kiez founded the brand vision behind Pull Up N Chill and The Smoke God. Seven connected divisions bring together media, barbecue products, merchandise, events, touring, and hospitality under one brand ecosystem.

The Smoke God is the face of the brand: a larger-than-life pitmaster persona and primary ambassador across the company divisions.

FOUNDER PROFILE
  • Entrepreneur
  • Media Personality
  • Creator of Pull Up N Chill
  • Creator of The Smoke God

Company structure

Seven divisions, one brand. Tap a card to see how each part of the company works.

01 / 07
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12 MARKETS · 4 REGIONS

12 markets on
the route

Bring it to your city
Pull Up N Chill

Division One
Revenue Streams

Pull Up N Chill with Sean Kiez earns across seven revenue streams, projected to grow from $35,000 in Year 1 to $500,000 in Year 3.

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    Revenue

    $500,000
    Year 3 revenue
    Projected revenue
    Division Two
    A The product

    100% natural charcoal. Nothing added.

    Smoke God charcoal has no added chemicals or additives, making it a healthier cooking alternative. When you choose our charcoal, you are part of the Smoke God family.

    B The market

    The U.S. BBQ charcoal industry is estimated at $1.2B, with a forecast of $1.9B by 2035.

    $1.2B

    U.S. industry estimate, 2025

    $1.9B

    U.S. industry forecast, 2035

    4.6%

    Forecast yearly growth, 2025 to 2035

    2025$1.2B
    2035$1.9B

    Source: Future Market Insights report. The report estimates U.S. BBQ charcoal industry value at $1.2B in 2025 and forecasts $1.9B by 2035 (4.6% CAGR). This is category-wide industry revenue, not Smoke God revenue; it is a third-party market estimate.

    C Launch import budget

    Fuel and equipment, delivered to Houston.

    $19,400

    Charcoal, 38 MT, supplier price FOB Surabaya

    $49,275.20

    Production equipment from China, ex-works

    $155K to $160K

    Recommended import reserve

    Planning estimates. Freight, duties and delivery are not yet confirmed by a licensed customs broker or freight forwarder. The reserve covers imports only, not the warehouse, payroll, marketing or fulfillment.

    D The family

    Choose your gear. Become a Smoke God.

    Choose our charcoal, barbecue pits, utensils, or gear and become a Smoke God. Every customer is officially smoked by the Smoke God and welcomed into a family built on love, belonging, and community.

    Charcoal

    Natural lump and briquettes for the cook who shows up every weekend.

    Pits

    Smokers built on the dual-chamber design Smoke God cooks on.

    Utensils

    The tools behind every plate that comes off your grill.

    Gear

    Wear it at the cookout. Everyone will know whose family you belong to.

    Pick your product. Join the Smoke God family.

    Join the family
    Division Three

    Smoke God Merchandise

    Elevate your smoke.

    01 The collection
    02 Revenue
    0×

    projected growth from Year 1 to Year 3

      Division Four

      Pull Up N Chill Fest

      A national food, music, barbecue, and culture festival.

      01 The ultimate kickback
      Pull Up N Chill Fest
      Combining
        02 Revenue streams
        Where the money comes from
          Division Five

          Smoke God Barbecue Pits

          Premium smokers modeled after The Smoke God’s custom 20-foot dual-chamber offset smoker featured on Pull Up N Chill.

          MODEL 1
          PRICE$0
          Manufacturing cost$0
          Projected annual sales0 units
          Revenue$0
          TOTAL SMOKER REVENUE $0
            ESTIMATED GROSS PROFIT $0

            Across all three models.

            LAUNCH TARGET Year Two

            First units to market.

            Division Six

            Pull Up N Chill Smokehouse

            Houston Flagship

            THE SMOKEHOUSE EXPERIENCE

            Elevated barbecue.
            Family, food & culture.

            Step into the world of Sean Kiez, Pull Up N Chill, and Smoke God. Enjoy steakhouse-inspired barbecue in an elegant, family-friendly atmosphere, with a dedicated production area for podcast episodes and brand content, plus live sports on the screens.

            STEAKHOUSE VIBEFAMILY FRIENDLYLIVE CONTENTGAME DAY
            Pull Up N Chill Smokehouse, The Smoke God, Houston flagship
            LAUNCH TARGET
              PROJECTED REVENUE $0–$0

              Annually

              SPONSORS

              Current sponsor
              Jordan Jumpman logo
              Current sponsor
              Sprayground logo

              Jordan and Sprayground are our current sponsors and we look forward to adding more partners in the near future.

              Five-Year Objective

              Build Pull Up N Chill into the most recognized barbecue lifestyle brand in America.

              • Establish The Smoke God as a nationally recognized media personality.
              • Secure national retail distribution for Smoke God products.
              • Expand Pull Up N Chill Fest into multiple cities.
              • Launch the Houston flagship Smokehouse.
              • Develop Smoke God Barbecue Pits into a nationally distributed premium smoker line.
              • Create a multi-revenue ecosystem spanning media, products, events, equipment manufacturing, sponsorships, and hospitality.
              The Smoke God Year 5 Objective emblem

              End Goal

              Create a national lifestyle brand generating multi-million-dollar annual revenue while building long-term enterprise value through intellectual property, media assets, consumer products, hospitality, and community engagement.

              The Smoke God. A brand. A movement. A legacy.

              THANK YOU

              Let’s Build Together!

              PULL UP N CHILL · THE SMOKE GOD

              Seven divisions. One brand. Let’s build together.

              Interested in the opportunity, a partnership, or bringing Pull Up N Chill to your city? Start a conversation with our team.